What YOUNG is not
- ×A digital agency that added AI to its portfolio
- ×A traditional CRM consultancy
- ×A chatbot or an LLM wrapper
- ×An on-demand software house
- ×A company focused primarily on education
YOUNG/Company
Company
YOUNG changed category.
YOUNG is a technology and artificial intelligence company that designs, deploys and operates relationship journeys at scale. Specialization no longer lives in a single vertical — it lives in the combination of a proprietary method, a technology platform and industry playbooks.
Positioning
We design the relationship. AI runs it.
YOUNG thinks the strategy, structures the journey, connects technology and data, deploys fast and puts artificial intelligence to run the relationship continuously.
What YOUNG is
- +An enterprise AI Relationship platform
- +A proprietary method: strategy + journey + implementation
- +An intelligent layer connected to the client's CRMs, ERPs, channels and LLMs
- +A company that turns relationship strategy into real, measurable operation
The YOUNG method
AI without strategy is just automation.
YOUNG does not start with technology. It starts by understanding the business and building the direct marketing, CRM and AI strategy for each organization — then turns that strategy into journeys, data architecture, agents and operation.
01
Strategy
Strategic planning for direct marketing, CRM and AI: objectives, audiences, moments, channels, data, revenue, retention and service.
02
Journey design
Design of the complete journey: who to talk to, when, why, on which channel and which action AI should execute.
03
Data & architecture
Connection to the existing ecosystem: CRM, ERP, WhatsApp, apps, payments, ticketing, data lake and proprietary systems.
04
Rapid implementation
APIs, playbooks, connectors, automation and configuration to drastically reduce traditional deployment cycles.
05
AI operation
AI agents start running conversations, tasks, queries and actions inside the defined rules and journeys.
06
Continuous intelligence
Conversations, conversion, revenue, churn and behaviour feed strategy and operation back, continuously.
The equation
Strategy + Journey + Technology + AI + Industry Intelligence
...and an AI running autonomously in 30 days, generating immediate efficiency gains and replacing the whole human-to-screen relationship.
Method
Human playbooks. Run by AI.
The journey is designed by people who understand context, care and timing. The operation is run by AI, at a scale no team could hold — which is exactly why the human part survives every interaction.
Timeline
Ten years from agency to AI company.
The company was not born as an AI platform. It got there by operating relationship — first as an agency, then as a service operation, then as an intelligence layer.
2016
Brand U is founded
A digital agency focused on private higher education.
2017
From media to strategy
The agency expands into strategic planning, market planning and academic strategy.
2021
Somos Young is founded
A CX team built to convert the leads generated by Brand U, with a call center staffed only by university students — which raised the quality of voice and chat at the front line compared with other Brazilian BPOs. Still verticalized in private higher education.
2022
The sports vertical opens
The company opens its sports vertical with Cruzeiro.
2023
AI enters the products
The company starts adopting AI in its products and puts the first engine to work at Coritiba, Cruzeiro and Maringá in sports, and at UNIFENAS in education.
2024
AI takes over the operation
More capable AI models come to dominate the operation, and the move from a human-run model to a 100% AI operation begins.
2025
The call center model is wound down
The company fully winds down the call center model and focuses on the thesis: service + journey + AI + growth.
2026
Five segments, one engine
The company runs projects across five segments and becomes one of the leading AI players in Brazil.
Somos Young → SYNG
We didn't change who we are.
We expanded what we can become.
Somos Young is where we started. SYNG is the next phase of a company that grew beyond one sector, one technology and one traditional way of operating relationship.
Our origin
We started with relationships.
Somos Young was born understanding behaviour, direct marketing, growth, CRM and relationship. Building real strategies and real journeys taught us something essential: technology alone never defines a good relationship. You have to understand people, context, timing, message — and what should happen next.
PeopleStrategyCRMJourneys
This is where the methodology comes from — and it is still the first step of every project.
What AI changed
Then AI changed
what was possible.
Artificial intelligence let us turn journeys that depended on campaigns, rigid flows and human teams into operations able to interpret context, answer, decide and act continuously.
CRM→Data→Channels→AI→Intelligent journeys
From automation to intelligence.
Scale
Our business became
bigger than our name.
Education was one of Somos Young's great schools and it built depth into the methodology. But the same relationship logic started operating new contexts, new audiences and new industries.
Education→Sports→Government→Health→Entertainment→New industries
One method. Multiple industries.
Education did not leave: it remains one of the company's main areas of expertise and intellectual property.
The name
A shorter name.
A bigger ambition.
Somos Young
SYNG
SYNG carries the origin of Somos Young, but stands for a company designed to connect strategy, data, systems, artificial intelligence and people in continuous relationship journeys.
Built to connect
Everything connected around the relationship.
People
Data
CRM
Channels
AI
SYNGBuilt to connect
Relationship journey
SYNG stands for connection: the ability to synchronize data, technology, intelligence and people around a single journey.
Then and now
Evolution, not rupture.
Somos Young
- 01Education
- 02Campaigns
- 03CRM
- 04Automation
- 05Projects
- 06Technology
SYNG
- 01Industries
- 02Journeys
- 03Relationship intelligence
- 04AI
- 05Playbooks
- 06Ecosystem
Nothing on the left was wrong. It is what made the right side possible.
What never changed
The technology evolved. The logic did not.
01
Strategy first.
02
Relationships first.
03
Real business results.
Technology evolved. Scale grew. Markets expanded. But the logic is the same: first understand the relationship that needs to be built.
The ecosystem today
Brand U attracts. SYNG builds the relationship.
Brand U · Growth
Strategy, creative, media and performance generating attention and demand.
- 01Growth
- 02Creative
- 03Media
- 04Acquisition
- 05Performance
+
SYNG · Relationship intelligence
CRM, AI, journeys, data and orchestration operating the relationship at scale.
- 01CRM
- 02AI
- 03Journeys
- 04Data
- 05Orchestration
One ecosystem. From attention to relationship.
The progression
Direct marketing & growth→CRM & journeys→AI-powered relationships→Industry playbooks→SYNG
SYNG
We design the relationship. AI runs it.
Same DNA. Bigger ambition.
Industry playbooks
One platform. Five validated industries.
Let's design your relationship architecture.
Bring your CRM, your channels and your goals. We come back with the journey, the architecture and a deployment plan measured in weeks.