YOUNG/Brand U
Brand UGrowth Agency by SYNG

Growth built
for real business.

Strategy, creativity, media and data to turn audience into growth.

Let's growSee how we work with SYNG
02What we do

Not just campaigns.
Growth systems.

Market intelligence, strategy, data, creative, media and performance working as one operation — with continuous optimization and a direct line into CRM and AI.

Strategy+Creative+Media+Data+Performance
Market intelligenceDemand generationContinuous optimizationCRM and AI integration
03Our method

Before the media, the market.

Six steps that turn market understanding into demand — and demand into a relationship operated by SYNG.

01

Market intelligence

Before spending on media, we understand the market.

  • Behaviour
  • Audience
  • Competition
  • Trends
  • Opportunities
  • Historical data
02

Growth strategy

The growth plan, written before the first creative brief.

  • Objectives
  • Positioning
  • Audience
  • Channels
  • Targets
  • Funnel
  • Investment
  • KPIs
03

Creative & campaigns

Strategy turned into communication that makes people act.

  • Concept
  • Campaigns
  • Content
  • Assets
  • Landing pages
  • Digital experiences
04

Media & acquisition

Media planning and operation built around results, not impressions.

  • Google
  • Meta
  • Programmatic
  • Social
  • Performance
  • Remarketing
  • New channels
05

Data & optimization

Performance followed continuously, with the numbers that decide investment.

  • CAC
  • CPL
  • Conversion
  • ROI
  • ROAS
  • Attribution
  • Optimization
06

CRM + AI

When the audience enters the journey, SYNG technology takes over relationship, conversion and retention.

  • Journeys
  • AI agents
  • CRM
  • Retention
  • Revenue
04Growth meets intelligence

From attention to relationship.
From relationship to revenue.

Two companies, complementary moments of the same funnel. Brand U generates attention, audience, demand and acquisition. SYNG structures the relationship, the CRM, the journey and the AI that converts and retains.

Brand U

Generates attention, audience, demand and acquisition.

  • 01Awareness
  • 02Media
  • 03Acquisition
  • 04Lead / Fan
+
SYNG

Structures relationship, CRM, journey, AI, conversion and retention.

  • 01CRM
  • 02AI
  • 03Journey
  • 04Conversion
  • 05Retention
  • 06Revenue
The full journey, operated by the ecosystem
Attract→Convert→Relate→Retain→Grow
05Industries

Industry expertise.
Growth mindset.

The method is the same. The market knowledge is what changes — and it is what makes media cheaper and conversion higher.

06Education growth

More than a decade understanding how institutions grow.

Brand U knows the education acquisition cycle in depth — from brand building to demand generation and enrollment.

PositioningMarket intelligenceAdmission campaignsMediaLead generationPerformanceCROEnrollmentInstitutional campaignsBrandingFunnel tracking
Since 2016
950K+
leads generated
230K+
new students won for clients
R$ 12M+
in efficiency and savings generated by managing the operations

These numbers are where Brand U comes from, not the limit of where it operates.

07Education case

FUMEC

Education
Challenge

Rejuvenate the brand, reconciling tradition and modernity, with focus on growth and attracting new students.

Strategy

Media, argument and experiences unified into one integrated, high-impact campaign.

Results
+47.69%
growth in total enrollment
+57.39%
growth in on-campus programs, paying students
08Sports growth

Turn passion
into growth.

In sport, audience is not the problem. The challenge is turning passion into relationship, participation and revenue.

Growth fronts for clubs
Membership acquisitionSeason-ticket campaignsMatch dayTicketingTicket salesE-commerceOfficial productsSponsorsFanbaseSocial performanceMediaReactivationLoyalty campaignsRevenue generation
09The fan journey

Most agencies see an audience.
We see a fan journey.

The differential is not stopping at the campaign. It is looking at the club's entire growth funnel.

Fan→Content→Media→Engagement→Ticket→Match day→Membership→E-commerce→Retention→Reactivation
10Brand U + SYNG

The campaign doesn't end
at the click.

Full funnel growth: from media to revenue, with no handoff gap between the agency and the technology.

Brand U
  • 01Identifies the audience
  • 02Builds the campaign
  • 03Generates demand
  • 04Attracts the fan
+
SYNG
  • 01Identifies the profile
  • 02Structures the journey
  • 03AI starts the conversation
  • 04CRM records everything
  • 05The fan converts
  • 06The relationship continues
Full funnel growth. From media to revenue.
Sports in the ecosystem

Clubs already running on the ecosystem.

CruzeiroSYNG operation

Fan service, membership and revenue recovery journeys.

CorinthiansSYNG operation

Fan journeys connected to stores, sponsors and service.

Vasco da GamaSYNG operation

AI-operated service and automated membership signup journeys.

GrêmioSYNG operation

Salesforce and data lake integration for personalized journeys.

Attribution discipline: the results in these clubs were produced by the SYNG operation (CRM, journeys and AI). They are shown here as ecosystem capability, not as agency cases. Projects where Brand U runs media and creative alongside SYNG are labelled BRAND U + SYNG.

11Clients

Brands that grew with us.

Education
CotemigFACITFactumFeevaleFIPECAFIFUMECMetodistaUNIFENASUNIFILUNIFORUnifuncesiUninorteUnironURIFAESAClaretianoCSABelas ArtesUnifacisaCatólica de Brasília
12Certifications
Google Partner Premier 2025Google PartnerMeta Business Partner
Performance takes more than media budget. It takes data, strategy and continuous optimization.

Brand U keeps a team specialized in performance campaigns and uses the Google ecosystem to generate acquisition and growth across industries.

Attention is only
the beginning.

We turn audiences into growth.

Let's grow.Back to SYNG platform
Brand U · Growth Agency by SYNG