YOUNG/Consulting
Consulting

Relationship consulting
and implementation.

Strategy, journey architecture, rules, copy and CRM implementation — on YOUNG's platform or on the stack your company already runs.

Consulting

He went back to studying after 40. The technology adapted to him.

There is no average consumer. The method reads repertoire, channel, language and pace — and the AI adjusts to whoever is on the other side, inside the CRM the company already runs.

Consulting & implementation

Your CRM.
Our method.

You don't need to change technology to transform your journey.

YOUNG designs the whole relationship strategy — cadences, flows, rules and communication — and helps implement that intelligence in the CRM and the tools your company already uses.

Technology agnostic
We don't need to own the software to own the journey.
Any CRM. One relationship method.
Any stack

Any stack. Same relationship intelligence.

PlatformsSalesforce · HubSpot · RD Station · SAP
Service & messagingBlip · WhatsApp · CRM Educacional
OthersAny CRM, marketing automation or service platform already in production
YOUNGRelationship method
What we designJourneys, cadences, rules, triggers, segments
CommunicationCopy, arguments, scripts, approach per audience
OperationImplementation, governance, performance, optimization

The platforms above are technologies the method runs on, not formal partnerships.

What we do

Six steps, from strategy to operation.

Strategy→Journey architecture→Rules & automation→Copy & communication→CRM implementation→Operation & optimization
01Objectives, audiences, moments, channels, data, opportunities and the problems in the journey.
02The full journey: stages, events, entries, exits, interactions, handoffs and conversions.
03Rules, triggers, segmentations, conditions, automations, cadences and exceptions.
04Messages, copy, arguments, scripts, content and the relationship language for each audience.
05We support or lead the implementation in the system the client has chosen.
06Execution, performance, conversion, behaviour, efficiency and the evolution of the journeys.
The hardest part

The hardest part of CRM
is not the software.

Who to talk to→When to talk→What to say→Why to say it→What happens next
Tools execute. The method decides what should be executed.
Two engagement models

Platform optional. Method essential.

YOUNG platform + method

The client runs on YOUNG: methodology, journey, AI, platform, integrations and orchestration.

MethodologyJourneyAIPlatformIntegrationsOrchestration
≡
YOUNG method only

The client keeps their own stack. YOUNG delivers the intelligence that runs on top of it.

StrategyJourney architectureCadencesRulesCopySegmentationsImplementationGovernanceOptimization
Method in action

The method already runs on other people's software.

FAESA

RD Station

YOUNG was responsible for implementing the institution's full relationship logic inside RD Station: cadences, flows, messages, relationship rules and the organization of the journey.

Strategy→Rules→Copy→Journeys→CRM

YOUNG method running on RD Station.

UNIUBEHubSpot + YOUNG AI

YOUNG took part in building and implementing the whole relationship journey inside HubSpot, with specific cadences for different audiences and moments. HubSpot became the base of the CX and service operation, and YOUNG's AI works as the orchestration layer on top of that ecosystem.

HubSpot→CX + service→YOUNG AI→Intelligent journeys

CRM as the foundation. YOUNG as the intelligence layer.

CruzeiroSalesforce + YOUNG AI

YOUNG supports the development of cadences and relationship journeys in Salesforce, connecting different parts of the club's digital ecosystem — fans, members, ticketing, channels and data. The AI interprets context and puts those journeys in motion.

Data→CRM→AI→Fan journeys

One club. One data ecosystem. Multiple intelligent journeys.

How we come in

We don't deliver a deck. We deliver the journey.

Relationship strategy partnerCRM implementation partnerJourney design partnerAI orchestration partner
Two ways to run a CRM project

CRM implementation should start with the relationship. Not with the software.

Traditional CRM project
  • 01System
  • 02Configuration
  • 03Fields
  • 04Integration
  • 05Training
  • 06Go live
YOUNG relationship implementation
  • 01Business
  • 02Audience
  • 03Journey
  • 04Rules
  • 05Copy
  • 06CRM
  • 07AI
  • 08Operation

Keep your stack. Redesign the journey.

If your company already runs Salesforce, HubSpot, RD Station, SAP, Blip or another CRM, YOUNG can transform the way it is used.

Let's design your relationship architecture.

Bring your CRM, your channels and your goals. We come back with the journey, the architecture and a deployment plan measured in weeks.